{"id":10437,"date":"2023-05-24T16:43:28","date_gmt":"2023-05-24T16:43:28","guid":{"rendered":"https:\/\/online-demo-server.com\/cipio\/?post_type=case_study&p=10437"},"modified":"2023-05-31T10:52:35","modified_gmt":"2023-05-31T10:52:35","slug":"fitness-sf","status":"publish","type":"case_study","link":"https:\/\/online-demo-server.com\/cipio\/case_study\/fitness-sf\/","title":{"rendered":"Fitness SF"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ffebe1″ width=”100%” max_width=”100%” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”75px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#fe5000″ header_font_size=”78px” header_line_height=”120%” text_orientation=”center” module_alignment=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Fitness SF<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_orientation=”center” width=”464px” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

FITNESS SF isn\u2019t just a chain of regional fitness centers in the San Francisco Bay area.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffebe1 30%|#ffffff 32%|rgba(255, 249, 238, 1) 43%|#ffffff 46%” background_enable_image=”off” background_size=”contain” background_position=”bottom_right” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Fitness-SF-2.png” alt=”Fitness SF” title_text=”Fitness SF ” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”number-row” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fe5000″ width=”75%” max_width=”960px” custom_padding=”32px|68px|32px|68px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”Creators-engaged” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”25″ _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” global_colors_info=”{}”]<\/p>\n

Creators Engaged<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ module_class=”Campaign-impressions” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”+3M” content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

Campaign Impressions<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”10 months” content_max_width=”570px” module_class=”time-frame” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

Time Frame<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ module_class=”CGC” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”359″ content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

UGC<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Frame.png” background_size=”custom” background_image_width=”356px” background_position=”bottom_right” background_horizontal_offset=”-6%” background_vertical_offset=”-11%” custom_padding=”0px||0px||false|false” custom_padding_tablet=”45px||||false|false” custom_padding_phone=”45px||||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”40px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

About the Product<\/h3>\n

FITNESS SF isn\u2019t just a chain of regional fitness centers in the San Francisco Bay area. It is a local, community-driven approach toward health, fitness and overall wellness. It\u2019s grassroots approach to cultivating its staff and members anchors a community-focused mission which has grown into a movement to make the Bay Area a happier, healthier place to live.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Fitness-SF-3.png” alt=”Fitness SF” title_text=”Fitness SF (3)” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” module_class=”Challenge-row” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Challenge<\/h3>\n

Content! The brand needed more content to fuel its paid social campaigns. And it needed videos and images, but without having to spend tens of thousands of dollars on expensive commercial shoots. The brand knew the community-first approach to the business could only be a story told by the community, so FITNESS SF turned to CIPIO.ai<\/span><\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”strategy-section” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/image-22-2.png” background_position=”bottom_left” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”30px||30px||true|false” custom_margin_tablet=”0px||30px||false|false” custom_margin_phone=”0px||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Strategy<\/h3>\n

Leveraging the CIPIO.ai Community Influence Marketing approach and UGC Plus solution, FITNESS SF sat out to engage its members, motivate them to create authentic content about their experiences in and with the brand, and share that content on social media. The brand would then retain rights to repurpose the content for its marketing efforts to fill its content vacuum.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Execution<\/h3>\n

Starting in June of 2022, FITNESS SF\u2019s community of local members began posting inspirational and instructional workout content on Instagram and TikTok. The brand has averaged receiving 35 pieces of content per month to fuel its paid and organic social media.<\/p>\n

Beyond the UGC benefits of tapping into its community, the local, community focused brand has produced at least two videos that eclipsed the 1 million view mark of virality online. Creator @BethanyXFit\u2019s series of weight lifting videos exploded with one Instagram Reel<\/span><\/a> that garnered over 1.2 million views and 40,000 likes. Member @geezelouiseeeee posted a TikTok video<\/span><\/a> when FITNESS SF had Bring Your Dog to the Gym day that exploded to over 2 million views with 458,000 likes and 11,500 shares.<\/p>\n

CIPIO.ai\u2019s UGC and UGC Plus solutions were so right for the brand, its social media manager declared content to no longer be a problem.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”Execution-section” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Frame-1.png” background_size=”contain” background_position=”bottom_left” custom_margin=”||||false|false” custom_padding=”||0px||false|false” border_style_bottom=”none” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#0f9d58″ custom_margin=”280px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” border_color_bottom=”#000000″ box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” custom_padding=”40px|48px|40px|48px|false|false” global_colors_info=”{}”]<\/p>\n

Status Report<\/h3>\n

FITNESS SF<\/em> continues to cultivate UGC and UGC Plus influencer endorsement from its community using CIPIO.ai\u2019s solutions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”rgba(0,0,0,0.52)” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|800|||||||” global_colors_info=”{}”]Share With Your Friends[\/et_pb_text][et_pb_social_media_follow admin_label=”Social Media Follow” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”left” global_colors_info=”{}”]<\/p>\n

Some more case studies<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”more-case-studies” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/kekoa-foods\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/image-18.png” alt=”Kekoa Foods” title_text=”Kekoa Foods” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Kekoa Foods<\/span><\/h3>\n

Kekoa Foods is an all-natural, wholesome organic baby food brand that sells mainly direct-to-consumer via its website and Amazon.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/botanic-choice\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Botanic-Choice.png” alt=”Botanic Choice” title_text=”Botanic Choice” _builder_version=”4.21.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Botanic Choice<\/span><\/h3>\n

Botanic Choice is a high-quality vitamin, nutritional supplement, natural beauty products and homeopathic remedy retail brand.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/righteous-felon\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Righteous-Felon.png” alt=”Righteous Felon” title_text=”Righteous Felon” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Righteous Felon<\/span><\/h3>\n

Righteous Felon is a consumer brand of handmade, small-batch beef jerky made with the highest quality ingredients [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section – GO ALL-IN ON CCM!” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/01\/GO-ALL-IN-ON-CCM-bg.png” custom_margin=”-421px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/01\/GO-ALL-IN-ON-CCM-bg.svg” background_enable_image_tablet=”on” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”GO ALL-IN ON CCM!” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”45px” text_line_height=”124%” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]GO ALL-IN ON CCM![\/et_pb_text][et_pb_text admin_label=”Text – Ready to see how Community ” _builder_version=”4.19.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”155%” text_orientation=”center” max_width=”523px” module_alignment=”center” global_colors_info=”{}”]Ready to see how Community Commerce Marketing can grow your business in a sustainable way?[\/et_pb_text][et_pb_button button_url=”https:\/\/pages.cipio.ai\/book_demo” button_text=”Let\u2019s chat” button_alignment=”center” admin_label=”Let\u2019s chat Button” _builder_version=”4.19.5″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_border_color=”#FFFFFF” button_icon=”E||divi||400″ button_icon_color=”#0077ff” button_on_hover=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Fitness SFFITNESS SF isn\u2019t just a chain of regional fitness centers in the San Francisco Bay area.Creators EngagedCampaign ImpressionsTime FrameUGCAbout the Product FITNESS SF isn\u2019t just a chain of regional fitness centers in the San Francisco Bay area. It is a local, community-driven approach toward health, fitness and overall wellness. 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