{"id":10367,"date":"2023-05-24T11:51:55","date_gmt":"2023-05-24T11:51:55","guid":{"rendered":"https:\/\/online-demo-server.com\/cipio\/?post_type=case_study&p=10367"},"modified":"2023-05-31T10:52:44","modified_gmt":"2023-05-31T10:52:44","slug":"botanic-choice","status":"publish","type":"case_study","link":"https:\/\/online-demo-server.com\/cipio\/case_study\/botanic-choice\/","title":{"rendered":"Botanic Choice"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#e5fff0″ width=”100%” max_width=”100%” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”75px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#27ae60″ header_font_size=”78px” header_line_height=”120%” text_orientation=”center” module_alignment=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Botanic Choice<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_orientation=”center” width=”464px” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

Botanic Choice is a high-quality vitamin, nutritional supplement, natural beauty products and homeopathic remedy retail brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#e5fff0 30%|#ffffff 32%|rgba(255, 249, 238, 1) 43%|#ffffff 46%” background_enable_image=”off” background_size=”contain” background_position=”bottom_right” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Botanic-choice-cipio.png” alt=”Botanic Choice” title_text=”Botanic choice-cipio” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”number-row” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#27ae60″ width=”75%” max_width=”960px” custom_padding=”32px|68px|32px|68px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”15″ _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” global_colors_info=”{}”]<\/p>\n

Creators Engaged<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ module_class=”Campaign-impressions” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”1,050,420″ content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

Campaign Impressions<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”2.28%” content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

Engagement Rate<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ module_class=”CGC” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”30″ content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

UGC<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Frame.png” background_size=”custom” background_image_width=”356px” background_position=”bottom_right” background_horizontal_offset=”-6%” background_vertical_offset=”-11%” custom_padding=”0px||0px||false|false” custom_padding_tablet=”45px||||false|false” custom_padding_phone=”45px||||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”40px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

About the Product<\/h3>\n

Botanic Choice is a high-quality vitamin, nutritional supplement, natural beauty products and homeopathic remedy retail brand. Its natural wellness products have been trusted by customers for health care needs for over 120 years. However, until recently, they were a direct mail-based marketing business.<\/p>\n

To engage a younger demographic and enhance their presence on social media, the brand looked to CIPIO.ai to help discover the influential voices in their community and create social content for the brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/sale.png” alt=”Botanic Choice” title_text=”Botanic Choice sale” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”Challenge-row” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Challenge<\/h3>\n

Botanic Choice needed to engage a younger, more social media savvy audience. Its direct mail audience was aging and new opportunities to expand to a younger consumer meant building a content library for the brand\u2019s relatively new social media channels.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”strategy-section” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/image-22-1.png” background_position=”bottom_left” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”30px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Strategy<\/h3>\n

Botanic Choice knew UGC offered more authentic and better performing content than anything they could produce using more traditional photo shoots and production teams. So it reached out to CIPIO.ai for UGC and UGC Plus solutions. These not only collect high-performing user-generated content, but also leverage the influence of the creators participating to promote and recommend the brand.<\/p>\n

Botanic Choice\u2019s approach was to tap into its vast customer base and social media followers, identify those individuals within that offered not only social influence, but also quality content, and engage them to create content on behalf of the brand. <\/p>\n

The resulting content would fuel Botanic Choice paid advertising creative, serve as additional organic social media content for the brand, and each creator would be tasked with driving online orders to track a measurable ROI for the campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”Execution-section” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Frame-1.png” background_size=”contain” background_position=”bottom_left” custom_padding=”||0px||false|false” border_style_bottom=”none” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Execution<\/h3>\n

In just three months, CIPIO.ai secured 30 pieces of user-generated content to fill the creative needs of paid and organic posts for the brand. But the resulting UGC Plus activation that used the creators as influencers as well was where the magic happened.<\/p>\n

Those 30 pieces of UGC drove over 1 million impressions across social media with a 2.28% engagement rate. The brand\u2019s Instagram followers more than doubled as it saw a 137% jump in new fans and followers.<\/p>\n

Most importantly for the business, the campaign\u2019s creators drove incremental sales in all three months of the campaign. Monthly sales generated by the content creators rose 73% from month one to month two. The ROI calculation on cost of creator posts to revenue was 374%.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#0f9d58″ custom_margin=”30px||||false|false” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” border_color_bottom=”#000000″ box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” custom_padding=”40px|48px|40px|48px|false|false” global_colors_info=”{}”]<\/p>\n

Status Report<\/h3>\n

Botanic Choice continues to leverage CIPIO.ai for UGC and UGC Plus as the 110-plus-year-old brand moves even further into the 21st Century. The next phase of its plans include expanding the content use to paid media campaigns.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”rgba(0,0,0,0.52)” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|800|||||||” global_colors_info=”{}”]<\/p>\n

Share With Your Friends<\/p>\n

[\/et_pb_text][et_pb_social_media_follow admin_label=”Social Media Follow” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-90px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”left” global_colors_info=”{}”]<\/p>\n

Some more case studies<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”more-case-studies” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/kekoa-foods\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/image-18.png” alt=”Kekoa Foods” title_text=”Kekoa Foods” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Kekoa Foods<\/span><\/h3>\n

Kekoa Foods is an all-natural, wholesome organic baby food brand that sells mainly direct-to-consumer via its website and Amazon.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/fitness-sf\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Fitness-SF.png” alt=”Fitness SF” title_text=”Fitness SF” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Fitness SF<\/span><\/h3>\n

FITNESS SF isn\u2019t just a chain of regional fitness centers in the San Francisco Bay area.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/righteous-felon\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Righteous-Felon.png” alt=”Righteous Felon” title_text=”Righteous Felon” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Righteous Felon<\/span><\/h3>\n

Righteous Felon is a consumer brand of handmade, small-batch beef jerky made with the highest quality ingredients [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section – GO ALL-IN ON CCM!” _builder_version=”4.19.4″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/01\/GO-ALL-IN-ON-CCM-bg.png” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/01\/GO-ALL-IN-ON-CCM-bg.svg” background_enable_image_tablet=”on” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”GO ALL-IN ON CCM!” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”45px” text_line_height=”124%” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]GO ALL-IN ON CCM![\/et_pb_text][et_pb_text admin_label=”Text – Ready to see how Community ” _builder_version=”4.19.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”155%” text_orientation=”center” max_width=”523px” module_alignment=”center” global_colors_info=”{}”]Ready to see how Community Commerce Marketing can grow your business in a sustainable way?[\/et_pb_text][et_pb_button button_url=”https:\/\/pages.cipio.ai\/book_demo” button_text=”Let\u2019s chat” button_alignment=”center” admin_label=”Let\u2019s chat Button” _builder_version=”4.19.5″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_border_color=”#FFFFFF” button_icon=”E||divi||400″ button_icon_color=”#0077ff” button_on_hover=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Botanic ChoiceBotanic Choice is a high-quality vitamin, nutritional supplement, natural beauty products and homeopathic remedy retail brand.Creators EngagedCampaign ImpressionsEngagement RateUGCAbout the Product Botanic Choice is a high-quality vitamin, nutritional supplement, natural beauty products and homeopathic remedy retail brand. Its natural wellness products have been trusted by customers for health care needs for over 120 years. 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