{"id":10201,"date":"2023-05-23T13:42:55","date_gmt":"2023-05-23T13:42:55","guid":{"rendered":"https:\/\/online-demo-server.com\/cipio\/?post_type=case_study&p=10201"},"modified":"2023-05-31T10:52:41","modified_gmt":"2023-05-31T10:52:41","slug":"kekoa-foods","status":"publish","type":"case_study","link":"https:\/\/online-demo-server.com\/cipio\/case_study\/kekoa-foods\/","title":{"rendered":"Kekoa Foods"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ffefd1″ width=”100%” max_width=”100%” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”75px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#f4a50e” header_font_size=”78px” header_line_height=”120%” text_orientation=”center” module_alignment=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Kekoa Foods<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_orientation=”center” width=”464px” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

Kekoa Foods is an all-natural, wholesome organic baby food brand that sells mainly direct-to-consumer via its website and Amazon.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffefd1 30%|#ffffff 32%|rgba(255, 249, 238, 1) 43%|#ffffff 46%” background_enable_image=”off” background_size=”contain” background_position=”bottom_right” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/image-18.png” alt=”Kekoa Foods” title_text=”Kekoa Foods” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”number-row” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#f4a50e” width=”75%” max_width=”960px” custom_padding=”32px|68px|32px|68px|true|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”282,000″ _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” global_colors_info=”{}”]<\/p>\n

Potential Audience<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ module_class=”Campaign-impressions” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”27,000″ content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

Campaign Impressions<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”5.83%” content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

Engagement Rate<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ module_class=”CGC” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”22″ content_max_width=”570px” _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”120%” body_text_align=”center” body_text_color=”#FFFFFF” body_font_size=”18px” body_line_height=”120%” locked=”off” global_colors_info=”{}”]<\/p>\n

CGC<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Frame.png” background_size=”custom” background_image_width=”356px” background_position=”bottom_right” background_horizontal_offset=”-6%” background_vertical_offset=”-11%” custom_padding=”0px||0px||false|false” custom_padding_tablet=”45px||||false|false” custom_padding_phone=”45px||||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”40px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

About the Product<\/h3>\n

Kekoa Foods<\/a> is an all-natural, wholesome organic baby food brand that sells mainly direct-to-consumer via its website and Amazon. The brand launched when the founder\u2019s first child was born premature and needed the most nutritious foods possible to grow and thrive. David Fullner and Danny Auld concocted home recipes for baby Kekoa, who did just that \u2013 grow and thrive.<\/p>\n

Knowing parents had limited choices for all-organic, non-GMO and no preservative baby foods, the couple launched Kekoa Foods.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Rectangle-2146.png” alt=”Kekoa Foods” title_text=”Kekoa Foods” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/image-22.png” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Challenge<\/h3>\n

Growing a startup direct-to-consumer baby food brand is a challenge. Not only are the retail aisles competitive and often controlled by big-box retail stores and suppliers, but breaking through on more accessible channels like Amazon is like pushing a boulder up a mountain.<\/p>\n

Kekoa Foods needed to get the word out to nutrition-focused new parents that there was a healthier option than traditional baby foods offered. They turned to Community Influence Marketing and CIPIO.ai\u2019s CIM application.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”30px||||false|false” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Strategy<\/h3>\n

Kekoa Foods launched its CIM strategy with two goals in mind: Create awareness for the new, emerging brand, and drive online sales of the product on both Amazon and their newly launched Shopify site. It would target content creators who were new or expecting parents, were focused on healthy living, wellness and nutrition, and whose content was authentic, trustworthy and engaging for new parents.<\/p>\n

The brand started with CIPIO.ai in their first full year of operations and with a social media following of just a few hundred people.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Frame-1.png” background_size=”contain” background_position=”bottom_left” custom_padding=”0px||0px||false|false” border_style_bottom=”none” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||||false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”40px|48px|40px|48px|false|false” custom_padding_tablet=”10px|10px|10px|10px|true|true” custom_padding_phone=”10px|10px|10px|10px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Execution<\/h3>\n

In Q4 of 2022 CIPIO.ai mapped Kekoa Foods\u2019s Brand Community and discovered 1.96 million creators at least lightly connected through the brand. Mining those audiences, that included followers of affinity brands and competitors, plus Kekoa Foods\u2019s small-but-growing social media following, CIPIO.ai and the brand began engaging the community.<\/p>\n

The initial launch of a product trial campaign in the fall of 2022 engaged 14 creators with a prospective audience of over 282,000 people. The program yielded 22 posts which drove over 27,000 impressions and 1,500 engagements.<\/p>\n

Overall, the 5.83% engagement <\/span>rate showed that not only were the creator\u2019s audiences seeing the content, but responding to it as well.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”80px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/unnamed-file.png” image_icon_width=”89px” icon_alignment=”left” content_max_width=”641px” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”default” body_font_size=”24px” body_line_height=”129%” global_colors_info=”{}”]<\/p>\n

The content our community creators delivered was far more engaging than our previous social content,\u201d Daniel Auld reported. \u201cAnd the fact we can, in turn, use that engaging content on our social channels really delivers on added value for our investment in Community Influence Marketing.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Auld also declared conversions a success as well, affirming that Amazon sales for the product jump the days the community content is posted.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_color=”#0f9d58″ custom_margin=”30px||||false|false” custom_padding=”||||false|false” border_radii=”on|16px|16px|16px|16px” border_color_bottom=”#000000″ box_shadow_style=”preset1″ box_shadow_blur=”29px” box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” custom_padding=”40px|48px|40px|48px|false|false” global_colors_info=”{}”]<\/p>\n

Status Report<\/h3>\n

After success in 2022, Kekoa Foods is forging ahead in 2023 with plans to expand its Community Influence Marketing efforts and shift calls-to-action to its website versus Amazon to zero in on a more specific ROI calculation for the efforts.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”rgba(0,0,0,0.52)” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|800|||||||” global_colors_info=”{}”]<\/p>\n

Share With Your Friends<\/strong><\/h6>\n

[\/et_pb_text][et_pb_social_media_follow admin_label=”Social Media Follow” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”left” global_colors_info=”{}”]<\/p>\n

Some more case studies<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”more-case-studies” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/botanic-choice\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Botanic-Choice.png” alt=”Botanic Choice” title_text=”Botanic Choice” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Botanic Choice<\/span><\/h3>\n

Botanic Choice is a high-quality vitamin, nutritional supplement, natural beauty products and homeopathic remedy retail brand.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/fitness-sf\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Fitness-SF.png” alt=”Fitness SF” title_text=”Fitness SF” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Fitness SF<\/span><\/h3>\n

FITNESS SF isn\u2019t just a chain of regional fitness centers in the San Francisco Bay area.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/online-demo-server.com\/cipio\/case_study\/righteous-felon\/” global_colors_info=”{}”][et_pb_image src=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/05\/Righteous-Felon.png” alt=”Righteous Felon” title_text=”Righteous Felon” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|800|||||||” header_3_font_size=”45px” header_3_line_height=”113%” global_colors_info=”{}”]<\/p>\n

Righteous Felon<\/span><\/h3>\n

Righteous Felon is a consumer brand of handmade, small-batch beef jerky made with the highest quality ingredients [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section – GO ALL-IN ON CCM!” _builder_version=”4.19.4″ _module_preset=”default” background_image=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/01\/GO-ALL-IN-ON-CCM-bg.png” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/online-demo-server.com\/cipio\/wp-content\/uploads\/2023\/01\/GO-ALL-IN-ON-CCM-bg.svg” background_enable_image_tablet=”on” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”GO ALL-IN ON CCM!” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”45px” text_line_height=”124%” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]GO ALL-IN ON CCM![\/et_pb_text][et_pb_text admin_label=”Text – Ready to see how Community ” _builder_version=”4.19.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”155%” text_orientation=”center” max_width=”523px” module_alignment=”center” global_colors_info=”{}”]Ready to see how Community Commerce Marketing can grow your business in a sustainable way?[\/et_pb_text][et_pb_button button_url=”https:\/\/pages.cipio.ai\/book_demo” button_text=”Let\u2019s chat” button_alignment=”center” admin_label=”Let\u2019s chat Button” _builder_version=”4.19.5″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_border_color=”#FFFFFF” button_icon=”E||divi||400″ button_icon_color=”#0077ff” button_on_hover=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Kekoa FoodsKekoa Foods is an all-natural, wholesome organic baby food brand that sells mainly direct-to-consumer via its website and Amazon.Potential AudienceCampaign ImpressionsEngagement RateCGCAbout the Product Kekoa Foods is an all-natural, wholesome organic baby food brand that sells mainly direct-to-consumer via its website and Amazon. 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