happiTV chooses CIPIO’s Next-Gen Subscriber Experience Platform to Meet Demand of Subscription Growth

July 06, 2021

Originally Posted on NewsDirect

CIPIO, an AI company that is Humanizing Subscriptions^TM, today announced happiTV adopts CIPIO’s Next-Gen Subscriber Experience (SX) Platform^TM to fuel growth.

The LGBTQ+ community continues to play a pivotal role in shaping modern society. As a leading voice of the community, happiTV curates and delivers cutting-edge and award-winning content across major streaming devices and services including Roku, Amazon Fire, Android TV, iOS. In anticipation of exponential growth of viewership and engagement, happiTV looks to CIPIO to lead efforts to drive a deeper relationship between Subscriptions and Subscribers.

“Based on the overwhelming support of Pride Month, we have experienced a massive shift in thinking and mindset around acceptance of LGBTQ+ specific content programming. Our growth is directly tied to this shifting mindset and we need to effectively scale with the demand,” said Daniel Bort, CEO of happiTV. “Through their cutting edge AI platform and to meet the demand for our content, CIPIO provides us the ability to provide world-class user experiences for our subscribers as if we were one of the media giants of the world. As a result of the collaboration, happiTV is equipped and prepared for exponential subscriber and revenue growth.”

By Humanizing Subscriptions^TM, CIPIO empowers modern digital businesses to significantly enhance subscriber experiences throughout the subscriber’s journey from the trial to paid to proactively retaining subscribers and optimizing content acquisition costs.

“CIPIO is proud to support happiTV’s mission to impact society through groundbreaking content and programming for the LGBTQ+ community. This relationship embodies our mission around Humanizing Subscriptions^TM,” said Sundeep Sanghavi, CEO of CIPIO. “Our team is obsessed with supporting content businesses like happiTV and their ability to thrive in an ever-changing digital world. Our primary objective is to create a lifelong connection between happiTV subscribers and their subscriptions which ultimately will exceed business objectives and fuel growth.”

Digital businesses continue to proliferate society globally. As content subscriptions grow, businesses like happiTV are faced with common challenges: churn, conversion from free to paid and optimizing content acquisition costs. Through CIPIO’s Subscriber Experience Platform^TM, digital organizations can address these challenges head-on to keep pace with dynamic market pressure. CIPIO is rapidly gaining momentum in the media and entertainment space and is leveling the playing field by providing the enhanced AI capabilities with augmented data to any and all size media and entertainment organizations.