Righteous Felon
Righteous Felon is a consumer brand of handmade, small-batch beef jerky made with the highest quality ingredients and pasture-raised beef, dried for 21 days for complete absorption of its delicious marinades.
18
Creators Engaged
53,654
Campaign Impressions
5.68%
Engagement Rate
22
UGC
About the Product
Righteous Felon is a consumer brand of handmade, small-batch beef jerky made with the highest quality ingredients and pasture-raised beef, dried for 21 days for complete absorption of its delicious marinades. It is hormone and antibiotic-free beef with no additives, artificial ingredients or inhumanely raised or imported cattle.
The Challenge
Righteous Felon needed to fill the content coffers for the growing brand to meet the needs of its paid and owned social content channels. With the effectiveness of user-generated content advertisements producing significantly higher ad effectiveness, the brand simply needed more UGC.
The Strategy
CIPIO.ai’s Community Influence Marketing approach plugged Righteous Felon’s customers and social media followers into our platform. We mapped the brand’s community of advocates and loyal fans, identified those who had social influence and engagement with their content, and engaged them to create content for the brand.
The Execution
In a three-month campaign, CIPIO.ai engaged 18 content creators in the brand’s community of customers and fans. Those creators returned 22 new pieces of content that as UGC costs just $100 per piece.
Moreover, the creators were engaged as influencers as well, with CIPIO.ai’s “UGC Plus” concept. The resulting recommendations and referrals for the brand drove over 53,000 impressions and 3,000 online engagements. The campaign saw a 5.68% engagement rate with a $0.71 cost-per-engagement. The CPM rate that accompanied the trusted, third-party endorsements was a mere $41.
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